WHO- AGC is a new and fresh approach to organized jiu jitsu competitions designed around the athlete and spectator experience by providing an organized, clean, timely, and entertaining event.
WHAT- AGC & IGC are run by the same crowd at Ascension Athletics! So I was hired to create their fight event marketing material using inspiration from Dream fight posters mixed with my own artistic freedom to create artwork that goes with the theme of the event.
WHO- Ironman Grappling is CT's premier professional grappling tournament and invitational series. Always held at Ascension Athletics.
WHAT- IGC already had an existing logo and had successfully done its first event, but sought my help to see how I could improve it. I gave them a rebrand with a new modern logo and marketing fight event material to bring their tournament to the next level!
PROCESS WORK BELOW- See where IGC’s logo started and the progression of the brand in reel below!
IGC's ORIGINAL LOGO
The first assignment they gave me was to create an engaging fight event post for Social Media using their photos, logo, and other branding elements.
Logo ideations round 1
Final round logo ideations
Final IGC Logo - The stripes on the C representing the stripes you receive on a gi belt in jiu jitsu when moving up in ranks.
Final IGC logo with full name
